Recently, I’ve been compulsively reading Slate.com, a compendium of news and opinion pieces mostly about contemporary culture. I find that when I’m presented with a page from Slate, I am compelled to click on at least four or five articles and end up not only finding out something new but something that I didn’t even know I was interested in. Why? Because their titles are question-posing, typically using words like How and Why. For example:
“Why There Are So Many Movies About Rats”
“Why Does Starbucks Sell Music So Well?”
“How John McCain’s Struggling Campaign Could Recover”
From Slate, we learn the importance not of thorough research, not of creating an all-encompassing outline, not in careful revision, but the absolute necessity of creating a good and interesting question. This is not only important for producing the impetus to write, but for our readers to be engaged. So I’m going to try to use such titles more from now on.
ALSO (randomly)
How excited am I about this book?
And I will be posting a list of my simple things. I’m just coagulating them all for one post.
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